FOLIOz: Facilitated Online Learning as an Interactive Opportunity in Australia and New Zealand

Making Your Case Successfully (Machiavel)

About Machiavel:

Welcome to the 'Making Your Case Successfuly (Machiavel)' course web site. Machiavel is an online interactive course that is being delivered by email and web pages. The course has been comissioned by the Australian Library and Information Association (ALIA) as a FOLIOz course for library and information professionals in Australia and New Zealand.

The Machiavel course begins on Monday 24th May and finishes on Friday 9th July 2010. For the course materials, see the Machiavel course archive. To see an outline of the course, see the Machiavel course timetable.

Machiavel Course Materials...

Key materials:

• The portfolio template for the course is available to download here: please select either the Group-supported version or the Self-directed version depending on which route you are following.

• Assessment criteria for the portfolio: your portfolio will be assessed by either the Group-supported criteria or the Self-directed criteria depending on which route you are following.

Reading:

• Machiavel Course Introduction 
• Machiavel Course FAQS

   

Briefings:

• #1 What is Advocacy?
• #2 Stakeholders and Opinion Leaders
• #3 Introduction to the business case
• #4 The Art of Public Speaking

Five Part Business Case:

• Project Description
• Solution Description
• Cost and Benefit Analysis
• Implementation Timeline
• Critical assumptions and risk assessment

PowerPoint Presentations:

• Advocacy in a Library Setting
• Death by power point 
• Death by power point answers 

Course aim...

This course aims to provide practical skills in developing and delivering a case for new or continued resources. The course will be supported by real-life case studies and evidence on individual and collective management decision making.

Course objectives...

By the end of this course participants will be able to:

• Understand the importance of a planned approach to advocacy.
• Identify the main considerations to be taken into account when making a business case for resources or services.
• Use tools to analyse stakeholder views and local opinion leaders
• Prepare a “business case”.
• Identify strategies to enable you to present and deliver an effective presentation in support of your case.
• Evaluate the effectiveness of your advocacy.
• Engage with fellow participants in discussing issues connected with lobbying, campaigning and advocacy.

Further Reading:

• ALA (American Library Association) (2010) Make Your Case. Available from: http://www.ala.org/ala/aboutala/offices/ola/actionkit/case.cfm (Accessed May 2010).
• ALA (American Library Association) (2010) Making the Case. Available from: http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/makingthecase/index.cfm (Accessed May 2010).
• ALA (American Library Association) (2007) Use Effective Stories to Make Your Case. Available from: http://www.ala.org/ala/aboutala/offices/wo/washevents/midwinterwo/past/MW%202007/EffectiveStoriesToMakeOurCaseDraft2.doc (Accessed May 2010).
• Bellaccomo,J. (2004) Move the Message: Your Guide to Making a Difference and Changing the World. New York: Lantern Books.
• CILIP (Chartered Insitute of Library and Information Professionals) (2010) Making your case. Available from: http://www.cilip.org.uk/get-involved/campaigning-toolkit/guide/making-your-case/Pages/default.aspx (Accessed May 2010).
• Funk,C.J. (2008) Using standards to make your case: examples from the medical library community. New Library World; 109 (5/6): 251-257.
• Kaplan,R.S. and Norton,D.P. (1996) The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
• Pantry,S. and Griffiths,P. (1998) Becoming a Successful Intrapreneur: A practical guide to creating an innovative information service. London: Library Association Publishing.
• Reed,S.G. (2001) Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-Schuman Publishers.
• South Central Library System (2009) Making Your Case.  Available from: http://www.scls.info/pr/advocacy/case.html (Accessed May 2010).
• Weblog (2006) Hospital library advocacy. Available from: http://hosplib.blogspot.com/2004_05_01_hosplib_archive.html (Accessed May 2010).
• Weiner,B. (n.d.) Marketing: Making a Case for Your Library. Available from: http://nnlm.gov/evaluation/workshops/measuring_your_impact/Marketing-article.pdf (Accessed May 2010).